Goldwin opens its first flagship store in China

Goldwin opens its first flagship store in China

Curtain up for Goldwin Beijing: The first company-owned flagship store in China will open its doors on December 27th, 2021.
After Goldwin San Francisco (2019) and Goldwin Munich (2020), Goldwin Beijing (2021) is already the third brand-owned flagship store outside Japan.

The new flagship store is located in Beijing’s Taikoo Li Sanlitun shopping center, which is popular with domestic and foreign visitors alike. Goldwin developed the store concept in close collaboration with the Japanese architectural firm New Material Research Laboratory (Shinsoken). Using traditional materials, a harmonious ambience has been created in which Goldwin’s technical clothing, which has been thought through down to the smallest detail, is presented in harmony with nature.

The design concept of Goldwin Beijing
The Japanese architecture firm New Material Research Laboratory (Shinsoken) is responsible for the design of the new Goldwin Beijing flagship store. The design concept follows the idea of “accumulation of knowledge and nature”. The retail space is composed of three kinds of materials, all representing a unique Japanese aesthetic: Oya stone, a distinctive tuff stone typical of the region, precious old Nikko and Jindai cedar, and blackened steel with beautiful, colorful patina created during the manufacturing process. Over time, all the materials will give the space a deep, lush calm. The temperature, acoustics, and air quality are noticeably different from anything found in a modern city. Visitors will feel as if they are stepping into nature. In this way, a place has been created that invites visitors to relax and at the same time heighten their senses, and that can serve as a setting for rich and relaxed communication.

Goldwin Beijing Information
Address:S8-14, 1F, Building S8, No.19 Sanlitun Road,Chaoyang District, Beijing
Opening hours:10:00 – 22:00

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